Designing the Binovi App
Binovi Technologies Inc. tackles the often-missed visual challenges that affect 1 in 4 people. They provide professionals with innovative tools that go beyond standard vision care, enhancing treatment approaches for better visual performance and cognitive function.
MY ROLE
I designed two distinct apps tailored to different user needs:
🩺 For Optometry Professionals: Created an app that helps optometrists track and support patient progress, enhancing workflow and patient care.
🏠 For Their Patients: Developed an app that provides easy access and clear guidance for completing home therapy effectively, ensuring consistent patient engagement.
THE IMPACT
The Binovi Pro and Coach apps significantly enhanced patient engagement and adherence to home therapy, leading to higher completion rates. Patients were able to effectively complete their assigned exercises at home and felt reassured knowing they could easily communicate with their care team if they had any questions or concerns.
For practitioners, these tools streamlined the monitoring process, enabling more efficient and effective support for patient progress and fostering a stronger connection with their patients.
BETA: DASHBOARD
A central hub where professionals can efficiently find and add new patients, and gain an overview of performance, messages, and more.
THE CHALLENGE
Balancing Professional Needs
Creating an app to suit the diverse needs of optometrists was challenging. We had to balance different workflows and preferences to make a tool valuable for each user, while also encouraging a shift from paper to digital for improved efficiency and patient engagement.
🚀 Enhance User Adoption: Help professionals move from paper to digital with an intuitive, user-friendly app.
🌟 Support Patient Success: Provide patients with easy access and guidance for completing their home therapy consistently.
⚙️ Streamline Professional Efficiency: Equip optometrists with tools to track and support patient progress, improving their workflow and care delivery.
PHASE 1
Wireframing and Visual Design
The initial phase focused on laying a strong foundation for the app through detailed planning and visual structuring to ensure an intuitive user experience.
PHASE 2
Beta Testing
We aimed to build a ready-to-use app tailored to diverse professional needs, balancing functional design and smooth teamwork between design and development.
BETA: TRACK & ANALYZE
Patient data is accessible to the care team, enabling review and actionable insights across all timeframes.
BETA: COMMUNICATION
Secure channels streamline patient communication for efficient planning, coordination, and action.
This enabled us to create a robust, practical app tailored to real-world needs. Early professional feedback ensured it met user demands for functionality and ease of use, leading to a smooth, effective rollout as a reliable tool for diverse professional settings.
🤝 Collaborative Design: Close coordination between design and development ensured the app was both practical and user-friendly.
🔄 Active Feedback Loop: Professionals participated in beta testing, offering insights to fine-tune the app to fit real-world workflows.
🛠️ Iterative Refinement: Feedback from beta testing allowed us to make targeted adjustments, enhancing usability and effectiveness.
BETA: BUILD
Create personalized home therapy plans tailored to each patient’s needs using our Binovi Library, or add activities unique to your practice!
BETA: LEARN & TRAIN
Gain expert insights through Binovi Academy’s growing collection of resources to expand your skills and activity offerings.
PHASE 3
Refinement & Optimization
We refined the app based on beta feedback to enhance usability, functionality, and performance for a smooth, reliable user experience.
BETA: BINOVI COACH
Binovi Coach motivates patients by providing clear guidance, enabling them to confidently complete their prescribed home therapy.
Effective communication between professionals and their patients through Binovi Pro was essential, ensuring clear guidance and support throughout the therapy process.
🔒 Secure Messaging: Provided a safe platform for professionals to communicate directly with patients.
⏱️ Real-Time Updates: Enabled professionals to share progress, adjustments, and feedback promptly.
💬 Personalized Support: Allowed for tailored guidance and encouragement to keep patients motivated and on track with their therapy.
BETA: PERSONALIZED PLAN
Customized home therapy plans are tailored to each patient, with activities assigned to match their specific needs and abilities.
BETA: ALWAYS CONNECTED
Patients stay connected with their care team through secure messaging, allowing real-time updates to their home therapy plan.