Agency Diamond Integrated Marketing
Creative Director Mark Vandervoet
Art Director Darryl Graham
Conceptualization, Design to Final Production
In fall of 2012, TD Bank hosted an activation for back-to-school students, which allowed students an opportunity to win a chance to win a TD Music Experience Concert (featuring Steve Aoki, Dragonette and Young Empires) for their school.
From conceptualization, design to final production, I worked with the creative team on producing the final look-and-feel for the concert executing at Acadia University, Universtie de Moncton and McMaster University.
My role was to create the overall look and feel of the entire experience. I created posters—something that students would want to steal—along with banners, backsplash, VIP pass, and t-shirts. All designs were created with black and white photographs of music instruments with half-tone patterns—with a green overlay.
P.S. This was one of the best concerts I've been—it was such a thrill to see students take selfies with the posters in the background. It was a proud moment!
Sara is able to deliver great, well-organized work that you can feel comfortable putting in front of any client. She has a great sense of humour and it has been a pleasure to have her in the studio.