TD Music Experience


Agency Diamond Integrated Marketing
Creative Director Mark Vandervoet
Art Director Darryl Graham
 


THE ASK
Conceptualization, Design to Final Production
 


THE PROCESS
In fall of 2012, TD Bank hosted an activation for back-to-school students, which allowed students an opportunity to win a chance to win a TD Music Experience Concert (featuring Steve Aoki, Dragonette and Young Empires) for their school.

From conceptualization, design to final production, I worked with the creative team on producing the final look-and-feel for the concert executing at Acadia University, Universtie de Moncton and McMaster University.

My role was to create the overall look and feel of the entire experience. I created posters—something that students would want to steal—along with banners, backsplash, VIP pass, and t-shirts. All designs were created with black and white photographs of music instruments with half-tone patterns—with a green overlay. 

P.S. This was one of the best concerts I've been—it was such a thrill to see students take selfies with the posters in the background. It was a proud moment! 

 


 

Sara is able to deliver great, well-organized work that you can feel comfortable putting in front of any client. She has a great sense of humour and it has been a pleasure to have her in the studio. 

Darryl Graham
Art Director of Diamond Integrated Marketing