Masala body

Nagina Abdullah is a founder of Masala Body, and a weight-loss coach for busy women.

Brand Identity
Website Design
Development by Website Superhero


When Nagina and I first spoke via Skype, it was clear she had two goals in mind:

  1. Change women's lives by helping them to lose weight and adapt into a healthier lifestyle.

  2. Upgrade her website to attract professional, high-end women to work with her.

Nagina lost 40 pounds in less than 9 months and kept it off, even with a busy career of 12+ hour days, 2 kids and a husband. Inspired by her story, we worked together to develop a brand identity that spoke to her values and mission to the world.

It started with a moodboard which portrays the emotion of her new brand — positive, growth, and motivation. Nagina wants people to know that being on a weight-loss journey doesn't have to be difficult, and by working with her — she makes it easier for you.

Nagina's new website now speaks who she is as a health coach, and how she wants to help people. Hint: Sign up her newsletter to grab the exact recipes she used to lose her 10 pounds.