Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author.
Farnoosh hired me to design an infographic — depicting the demographics of her podcast SOMONEY audience — that reflected and complemented her premium brand.
Farnoosh needed something that was tangible and professional — something that she was proud to show prospective advertisers. I explored different variations such as having the contact information at the bottom, or on the side (image shown). In addition, graphics have been created to visually represent the market, and tell a story. Colors and fonts were inspired and taken from her current website — keeping her brand distinctive, memorable, and consistent.
Sara was awesome! I hired her to develop a cutting-edge infographic, and the final result legitimized my podcast market research, and gave me something tangible and professional to show prospective advertisers. She is wonderful, easy to communicate and really understood my needs!