Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Is Love the New Business?


Whether you like it or not, Valentine’s day is only a few days away. But I’m not here to talk about how exciting or annoying the day is; rather, I’m here to talk about love and business—more specifically, how love is the new business.

More than ever, the most profound transformation in any business is love, and working with people who are passionate about what they do. Forget about choosing a job that financially supports you. Forget about the system. Forget about your parents. Forget about society. Forget about the norm. What’s different about business today, is that people who are struggling to pursue their passion do end up first.

Sure, you may struggle in the beginning—but that’s the whole point of your transformation. Once you find your love—your passion—in what you’re doing, everything else makes sense.

Before, we were stuck in the system. Now that we have more options than ever, there’s no need to put up with a job that doesn’t serve your purpose or a service that doesn’t deliver. It’s no secret that we’re all trying to find that light: freedom, creativity, and happiness—whatever your definition of freedom is.

The bottom line: It’s easy to fall into the trap of being stuck in a 9-to-5 job, traffic, and chaos. But it’s hard to keep people around if you give off a negative vibe.

It’s time to change your perspective and share love instead. Philosopher Milton Mayeroff states that love "is the selfless promotion of the growth of the other." When you help others grow to become the best people they can be, you are being loving — and as a result, you grow too.

What we need is a definition of love in our professional lives — what it does for you and your life. Here’s mine: Love is an act of being of service to yourself, and others. How you take care of yourself and how you feel is how you share your energy with the world. In order to love what you do, you have to start within yourself. As you progress in your transformation, you inspire others to take that leap of faith. You show them the way to the light  — to their own definition of light, happiness and love. Energy is everything.

But I must warn you—don’t start following your passion to make money. It’s a terrible reason to start a business—in fact, it will never work. Rather, focus on how your passion serves other people and makes their lives better. Your passion is an opportunity to make the world a better place. To inspire others to inspire. To create a movement. As Seth Godin would say, “To cause a ruckus.”

Use your passion to serve, and build your business from there. (Tweet This)


Do This

Write down your top 5 values or priorities in life. Then, list the top 5 ways you spend your time (what are you doing, who are you with, etc).

Then, write down a “time” journal — kind of like a food diary if you’re on a health regime — where you write down how you’re spending your time. You can do it by hour or by segments like: morning (6am-11:30am), lunch (11:30am-1:00pm), early afternoon (1:00pm-3:30pm), and so on.

Be honest! Are you using your time to reach your goals and priorities? Ask yourself what’s working and what isn’t working. What are your peak hours? When is your downtime?

My Story

When I did this last year, I realized that I spent a lot of time looking at inspiration, reading blogs, and checking out design magazines—basically wandering and wondering, “What if...” I was not taking action to fulfill my dreams. I realized that in order for my values to work, I had to change the way I spend my time and prioritize doing the things that I love.

Because of this simple exercise, I started doing more of the things I’ve always wanted to do. Here’s what I mean:

  • Blogging Regularly
  • Re-vamping my website so it feels in alignment with my passion + core values
  • Co-hosting Wine, Dine and Redefine at The Drake Hotel in Toronto with a dear friend + partner
  • Writing my first eBook (which was a HUGE game-changer for me)
  • Working + connecting with amazing lady-entrepreneurs on their brand and design so that they can love their businesses even more!

The world is a better place if you are doing what you love. By discovering and following your passion, you will see that you have abundance in all aspects of your life—life, work, health, and relationships. If you open your heart and mind to possibility, magic will happen.

It all starts with you— & with love.

4 Ways to Transform your Passion into a Business

Does Balance Exist?