We're living in a world where people are distracted—by noise, the latest trends, and the next best thing. Telling people what you do is not enough. Having a website or a social media platform is just the beginning. Getting noticed today in your business doesn't work the same way it used to. And, it's not going to get any easier.
People live in a world full of noise, and they don't need more 'marketing'—they need to feel like they matter in this world. People don't buy stuff—they buy what stuff does for them, like providing an experience, shared connection, or a feeling.
What you make and what you mean to your clients are two different things. You must take the unconventional route, rethink your strategy, and be bold—by turning your brand into an experience. It's all about storytelling, making memories, creating value, re-creating communities, taking risks, and cultivating long-lasting relationships—in a nutshell, making your brand worth talking about.